There’s nothing more urgent in today’s schools than bullying, and there’s a must-see documentary premiering in select theaters on March 30th that powerfully speaks to the growing epidemic titled Bully. Bully tells the gut-wrenching stories of several children who were victimized by classmates in such a relatable way, that you will find yourself wanting to reach out from your seat to help them. Chances are that the only way your child will get to see Bully is if you or another adult takes them because of the R rating the MPAA (Motion Picture Association of America) gave the film. Unfortunately, the rating has handcuffed the film from being seen in schools due to a very small amount of language in the film.

I was asked to screen Bully earlier this month so I could support the cause of reversing the R rating to PG-13. I invited teens, parents and an officer of Formspring to attend the screening with me, so I could get a strong sense for the film’s content from three different perspectives. I must admit, I went into the film thinking I was going to keep track of the number of “F” bombs that were dropped. I was wrong in a very big way. Twenty-five minutes into the film, I found myself searching for the reason for the film’s R rating. When it was over, all we could do was shake our heads as to what a disservice the MPAA did to such an important issue and film. I’m a conservative parent of teens, an anti-bullying advocate, a bestselling author and a mother who’s experienced both bullying and cyberbullying first-hand. I’m also a firm believer that every parent, educator, administrator and teenager needs to see this film, which brings me to the larger problem.

Many parents and educators think that bullying is a tired social problem that won’t go away and is part of growing up. Even worse, many adults don’t take cyberbullying seriously, and have yet to take the time it takes to understand the long-lasting damage it can cause.

This thought process has got to change, and here’s why:

Cyberbullying can be more damaging than face-to-face verbal harassment, because targets have no refuge. They are assaulted even in the privacy of their own homes. Damaging messages come 24/7 and rumors spread quickly. Since harassers don’t see their target’s reactions, they tend to become even crueler than they would be face-to-face.

Consequences have both short-term and long-term impacts, especially for the target. They often feel isolated, scared, helpless, humiliated and have a hard time trusting anyone, which is exactly why a supportive parent or trusted adult who will stand up for the wrong-doing is a must.

What can you do? You can’t stop the bullies or change their minds, but you can control their access to your children and how you handle a bullying situation in your home. Educate yourself about the problem of bullying and cyberbullying, its causes and consequences. Develop strategies with your child to avoid social problems related to online communication and assess your child’s behavior, on and off campus. Help your child take these important steps:

Block the bullies. You can do this on Facebook through settings, and you can block incoming text messages by calling your service provider. Check out Facebook’s Family Safety Center for more useful tools and resources.

Don’t read comments. Some messages and posts are going to get through to your children, either on their phone or Facebook page or from someone else’s. Help your child understand the power of deleting all messages before they read them. Bullies don’t win their game if their messages aren’t read.

Ignore comments that are read or talked about. This is hard to do. Your child wants to defend themself, but the truth is that bullies want them to fight back so they can continue to tear them down. If your child can find the strength to ignore what the messages say, the bullies will have no way to continue to harass them.

Report threats. If your child receives a message that threatens their safety, contains vulgar language directed towards them, or just makes them uncomfortable, they need to know that they can tell you or a teacher, and that they will receive ongoing support. If someone feels like their life or personal belongings like their house or car are being threatened, they should immediately report the threat to the police. Most states have enacted laws to protect children from cyberbullies.

Give your child a voice. Let them use the art of filmmaking to write and direct their own anti-bullying 2-5 minute film. The Great American NO BULL Challenge is the largest, youth-led national campaign in America that combats cyberbullying at the youth level. Online toolkits about “all things cyberbullying” are available on the campaign site. The annual campaign uses the power of social media to inspire 25 million middle and high school students to promote awareness, courage and equality using social media and filmmaking.

And most importantly, take a few hours out of your busy schedule to see the film Bully. Take as many teens to the film as you can, and advocate for your schools to screen the film–it’s that important and that good! Every middle and high school child needs to see Bully, and you can help make it happen. I can’t help but contemplate that maybe the MPAA had the bigger “picture” in mind when they gave bully its unearned R rating…just maybe it was their brilliant goal to get parents to accompany their children to see the film too? The fact is that today’s teens are very aware of what’s happening to bullied victims every day–it’s the parents and educators who are in the dark and behind the times.

Producer Harvey Weinstein is now releasing the film without a rating, which could further limit who sees the film. Theater owners have the decision to run a film without a rating, which are typically treated as if they have an NC-17 rating, meaning nobody under 17 can see it.